Sydney, People's Daily, August 20 (Xinhua) - In recent years, China's internet celebrity economy has been booming, and e-commerce live streaming, as a unique business format, is receiving more and more attention and attention from businesses. By showcasing and selling products through live streaming, it is possible to interact directly with consumers in a short period of time and more efficiently attract their attention.
In 2023, with the end of the global COVID-19, economic and trade exchanges between China and Australia are gradually recovering and stabilizing. The gradual recovery of demand in the Chinese market has provided new opportunities for the development of multiple fields. More and more Australian businesses and enterprises are also inspired to adopt e-commerce live streaming as a way of selling products.
On August 11, 2023, internet celebrity Tada and her team from China set foot in Australia and New Zealand to embark on a "tracing" journey. Tada has 25 million fans all over China, and is also the holder of the sales record of Guinness facial mask in the world.
On August 11, 2023, the team visited the production factory of Vmores Health Products and Nutritional Products Company. (Photographer Chen Qiya)
The team told People's Daily that an increasing number of Chinese consumers hope to purchase high-quality and cost-effective products from abroad more conveniently through live streaming. The products of Australia and New Zealand have gained a good reputation among Chinese consumers due to their unique advantages of "natural" and "healthy".
On August 11, 2023, the team visited the production factory of Vmores Health Products and Nutritional Products Company. (Photographer Chen Qiya)
The "traceability" journey of the team first visited the production factory of the popular Australian brand Vmores Health Products and Nutritional Products Company (Vmores), had in-depth communication with the brand, and visited the production process of the product, gaining a deep understanding of the manufacturing process and production standards of the product. Subsequently, they conducted an on-site inspection of the product's listing at the local pharmacy.
The team visited the local pharmacy to conduct on-site inspections on the listing of Weiduo's health products. (Photographer Chen Qiya)
Australian local brand Vmores is the first to apply freeze-drying technology to the research and development of nutritional supplements. This technology combines natural raw materials from Australia and utilizes a dual processing method of low-temperature cold extraction and vacuum drying to maximize the retention of the nutritional activity in the product.
Vital Health Products Nutritional Products. (Photo provided by Vittorio)
After completing the traceability journey in Australia, I teamed up and went to New Zealand to participate in the "Traceability" press conference and signed cooperation agreements with multiple Australian and New Zealand brands, including Vittorio.
We signed a cooperation agreement with Widow at the signing ceremony of the Good Things Sharing Officer in New Zealand. (Photo provided by Vittorio)
The "tracing" journey of Chinese internet celebrities to Australia and New Zealand has prompted more and more Australian companies to establish more connections and cooperation with the Chinese market through e-commerce live streaming.
The team stated that due to the convenience of mobile devices, live streaming sales can fully utilize people's fragmented time and quickly establish brand value. For Australian businesses and enterprises, live streaming sales is also a potential and more efficient sales method.
According to data from the General Administration of Customs of China, the total bilateral commodity trade between China and Australia in the first quarter of 2023 was 58.79 billion US dollars, a year-on-year increase of 10.9%. This data further confirms the sustained development and cooperation momentum of the economic and trade relations between China and Australia. E-commerce live streaming will bring new opportunities for trade cooperation and commercial development between China and Australia. (Intern Chen Qiya)
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